Comments on: “Hey, want an invite to an exclusive conference?” http://email-overloaded.com/2006/05/23/want-an-invite-to-an-exclusive-conference/ Itzy Sabo on Email Productivity Fri, 03 Feb 2012 19:53:16 +0000 hourly 1 http://wordpress.com/ By: Claire Tompkins http://email-overloaded.com/2006/05/23/want-an-invite-to-an-exclusive-conference/#comment-311 Wed, 24 May 2006 19:02:42 +0000 https://itzy.wordpress.com/2006/05/23/want-an-invite-to-an-exclusive-conference/#comment-311 Those are all great points. Every piece of email should be like that!
I think the call to action is particularly important. Don’t spend paragraphs introducing yourself and giving a full background. Let the addressee know why you sent the email. In this case, the most important info would be the invitation to speak and why the addressee would be a great speaker (sincere compliments only). Then give background on the conference.
This allows the reader to decide immediately if she wants to read the whole email, instead of having to wade through a dry chunk of PR copy first.

]]> By: Steve http://email-overloaded.com/2006/05/23/want-an-invite-to-an-exclusive-conference/#comment-298 Wed, 24 May 2006 00:02:47 +0000 https://itzy.wordpress.com/2006/05/23/want-an-invite-to-an-exclusive-conference/#comment-298 Another possibility is that some conference promoters have taken on the reputation of timeshare salesmen. Sure you can get that “free” 3 day vacation in Florida, but the high-pressure sales pitch you have to endure leads one to swear “never again!”

It may be that the bloggers in question felt that there was some “catch” to this particular opportunity, and they simply didn’t want to deal some consulting firm’s business development person hounding them for the duration of the conference.

Given the poor reputation of some conference promoters, even the most reputable organizer needs to realize the skepticism one might have to a single email offering a free pass to participate in an “exclusive” event.

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